Identify Wikipedia Pages in Your Niche with Broken Links

site:wikipedia.org “keyword” intext:”dead link”

Broken or dead links are marked with a “dead link” label at the end. If you do try to click that link, it will lead you to a 404 page. Or, if you stumble upon an article with a particularly large reference list, simply Ctrl+F your way out of it by searching for “dead link” on that page.

Identify Broken Links with Multiple Referring Domains

However, just because this strategy is particularly useful for Wikipedia, it doesn’t mean that’s all it’s good for. If possible, you will want to leverage this as much as possible. This means you can extend your search for broken links to much more than Wikipedia.

You should actually look for broken Wikipedia links that have other links pointing to it. This way you can effectively scale your broken link building.

For instance, the page http://www.isscr.org/clinical_trans/index.cfm is broken, yet has a bunch of referring domains pointing to it. Using cognitiveSEO’s Site Explorer we see 43 potential referring domains that we can take advantage of, and we found this out with just a simple query.

Extract the Original Content of the Page Using the Wayback Machine

Next we need to recover the content of the original (now broken) page with the help of the Wayback Machine, which is an Internet archive dating all the way back to 1996 . Because you will be able to see the page as it looked when it still worked (and it must’ve been working at some point, right?) you will be able to access its content. Now you don’t just have alternative content. You have the original content plus new content you will want to add to make your page even better.

Recreate the 404 Page on Your Site with Even Better Content

What does it mean to recreate the page?

First and foremost, pick broken links in your niche.

It’s no use to recreating a page on mental disorder classification if you’re dabbling in fashion. The pages you recreate need to fit in nicely with the rest of your content. Once that condition is met, just try to focus as much as possible not only on straight lifting the old content, but on improving it. Look in all the possible places: has any new information about the subject surfaced? It’s best to add it or even replace whatever information is now known no longer accurate. Was the structure of the original page hard to follow or simply not attractive enough?

Play around with it until you’re sure the content on the page will be easy to read but also engrossing and useful.

Last but not least, this is still SEO, so the words you use still matter a lot.

Go to blogs and discussion forums and see what they’re interested in when they’re talking about what you’re writing.

Check out social networking sites and make note of the hashtags and comments of shared content. As much as possible, try to incorporate all of this into your newly-created content.